YOUTUBE LIVE EXCLUSIVE
PRE-ORDER THE BOOK.
YOU COULD BE GOING TO F1.
yeah. seriously.
+10 BONUS ENTRIES
BUY VIP FROM THIS YOUTUBE LIVE.
Get 10 additional entries into the Austin F1 experience giveaway.
PRE-ORDER THE BOOK.
not just race tickets.
4 WINNERS.
4 GUESTS.
ONE RIDICULOUS WEEKEND.
We're building an Austin weekend around Formula 1 with Contrarian Thinking × Brex. Race day is only part of it.
F1
F1 FOR TWO
A pair of tickets to Formula 1 in Austin.
HOTEL COVERED
A comped room for the weekend, subject to final partner confirmation.
INSIDE CT HQ
A private tour of Contrarian Thinking HQ.
MORNING WITH CODIE
60–90 minutes of private Q&A with Codie and her team.
RIDE TO THE RACE
Transportation to Formula 1 included in the planned winner experience.
okay, pick your move.
GET THE BOOK.
GO VIP.
Every option includes one VIP ticket for you. The bundles just put the book in more hands.
JUST ME
VIP
$47
✓ 1 hardcover copy
✓ Private VIP room + Codie Overtime
✓ Full event recording
✓ Backstage access + VIP bonuses
YT LIVE EXCLUSIVE: +10 F1 ENTRIES*
MOST POPULAR · MY CORE TEAM
3 BOOKS
$127
✓ Everything in VIP
✓ 3 hardcover books
✓ Exclusive Owner Hat
✓ Digital Team Playbook
YT LIVE EXCLUSIVE: +10 F1 ENTRIES*
MY LEADERSHIP TEAM
10 BOOKS
$347
✓ Everything in VIP
✓ 10 hardcover books
✓ Owner Hat + Owner Keychain
✓ Digital Team Playbook
YT LIVE EXCLUSIVE: +10 F1 ENTRIES*
and if you never win?
YOU STILL GET THE DAMN BOOK.
Own or Be Owned is the reason this entire thing exists. The F1 giveaway gives you a reason to move now. The book is what stays with you after race weekend.
IF YOU DON'T OWN YOUR BUSINESS,
IT OWNS YOU.
this is where it gets good.
VIP ISN'T MORE STREAM.
IT'S MORE ACCESS.
stay after.
OVERTIME WITH CODIE
The main event ends. VIPs stay for the deeper breakdowns and live Q&A.
keep it.
THE RECORDING IS YOURS
The public stream disappears. Yours doesn't.
OWN OR BE OWNED · VIP ACCESS
$47
YOUR ALL-ACCESS PASS.
Book in hand. Private room. Overtime with Codie. Recording. Backstage. The stuff that happens after everyone else leaves.
First-run hardcover
Private VIP room
Codie Overtime
Full recording
Backstage access
VIP-only extras
take it home.
FIRST-RUN HARDCOVER
The actual playbook stays with you long after the live.
get closer.
GO BACKSTAGE
Private room. Smaller chat. More access.
↘
↙
FROM YOUTUBE LIVE
TO THE STARTING LINE.
this part is easy.
01 · right now
GET VIP.
Choose VIP or a book bundle from this page.
02 · live bonus
+10 ENTRIES.
Qualifying purchases are intended to receive 10 additional F1 giveaway entries, subject to the Official Rules.
03 · september 18
SHOW UP LIVE.
Be there when winners are called under the current promotion plan.
04 · austin
MAYBE PACK.
🏁
Four winners. One guest each. Formula 1.
No purchase necessary. Eligibility restrictions apply. Final Official Rules govern entry methods, odds, winner selection, prize components and attendance requirements.
“
people who actually showed up.
“THIS ROOM WAS BUILT FOR ENTREPRENEURS AT THEIR CORE.”
I walked away with an abundance of knowledge, clarity and direction that I know will help me catapult my business forward.
Jaclyn Viella · April 2026
real operators. real room.
“MONEY LOVES SPEED.”
The entire team and speakers were very practical. I walked out with an actionable plan, not inspiration.
Dr. Lauryn Lax · April 3, 2026
QUESTIONS BEFORE YOU GO VIP?
Do I need VIP to attend?
No. The September 18 live event is free to attend. VIP is for people who want the book, the private VIP room, Codie Overtime, the full recording, backstage access and the additional YouTube Live F1 giveaway entries described on this page.
What is the VIP-only room?
Smaller. Real. Codie and the team, live, taking questions nobody pre-approved.
General admission gets you the main event. VIP gets you the room after, where you can ask what you actually came to ask instead of hoping it gets covered on stage.
What is Codie overtime?
Codie Overtime is what happens after the main event is supposed to be over. No production, no filler.
Just Codie staying on longer to go deeper on ownership, leverage, and the bottlenecks that didn't fit the main run of show. Some of the best stuff never makes the highlight reel.
Do I get the recording?
Yes. VIP gets the replay. The event happens once, live. Everyone else has to catch it in real time or miss it.
You get to go back, rewatch the parts that hit, and actually act on them instead of trying to remember what was said.
How does the dinner with Codie entry work?
The existing VIP dinner opportunity remains subject to its official giveaway terms. The YouTube Live F1 experience described above is a separate promotion and will be governed by its own Official Rules.
Will my book ship first?
Yes. VIP orders go out ahead of general launch-day orders. Shipping times vary by location, but wait until the live event to order and you're behind everyone who upgraded today.
Can I pre-order the book if I live outside of the US?
Yes! International customers are welcome to purchase the VIP Pass and pre-order the book through our Shopify store.
Please note that international orders are shipped with duties and taxes unpaid. Depending on your country's import regulations, your local customs office or shipping carrier may contact you to collect any applicable duties, taxes, or import fees before your package can be delivered. These fees are determined by your country and are the responsibility of the recipient.
Additionally, while international customers can participate in the event and receive all included digital VIP benefits, the $1M giveaway and other promotions that require U.S. eligibility are only available to eligible U.S. participants. Please review the official Terms & Conditions for full eligibility details.
Physical book preorders only are available through our international publishing partner.
CLICK HERE TO PREORDER.
How do the YouTube Live F1 bonus entries work?
If you purchase a qualifying VIP offer through this YouTube Live page, the current promotion is intended to award 10 additional giveaway entries. Final entry mechanics, eligibility and any alternate method of entry are governed by the Official Rules.
Do I have to be live on September 18 to win the F1 experience?
Yes. Under the current promotion plan, winners must be present at the September 18 live event when the winners are selected. See the Official Rules for the final attendance and claim requirements.
What does the F1 winner experience include?
The planned package includes a pair of Austin F1 tickets, a hotel room for the weekend, a tour of Contrarian Thinking HQ, a 60–90 minute Q&A with Codie and her team, and transportation to Formula 1. Final components are subject to partner confirmation and the Official Rules.
worst case: great book. best case: see you at f1.
GET THE BOOK.
TAKE YOUR SHOT.
SEE WHAT HAPPENS.
No purchase necessary. Eligibility restrictions apply. Final Official Rules govern entry methods, odds, winner selection, prize components and attendance requirements.